Enterprise Blogs are useful for many reasons:
- Information is always there; it is difficult to search that magic tip that your friend sent you 6 months ago among tons of emails;
- Co-workers and friends can add comments and complement your posts with alternatives, offering a new point of view that you probably never had though before. This is what makes a good discussion;
- Share! Share! Share! "If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." -- George Bernard Shaw
There are lots of good reasons that would encorage you to promote blog activities among your team members. IBM bets in this new trend: read this article (in Portuguese) or this (in English).
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